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From the heritage of British wool to the craft behind every stitch, explore stories of craftsmanship, style, and the people who bring London Tradition to life.
Since 2018, London Tradition has donated surplus garments to Royal Trinity Hospice's charity shops, raising £26,555 to fund end-of-life care across London. We're proud to be recognised as a long-standing donor.
Master the art of transitional dressing with our guide to spring layering. Discover how a London Tradition coat becomes the cornerstone of effortless seasonal style.
Caring for your wool coat is essential for maintaining its elegance and longevity. Discover tips on brushing, storing, cleaning, and handling wear to ensure your coat lasts for years. Give your London Tradition coat the care it deserves for lasting style.
Use of Corozo buttons is one of the many steps we are taking to make our garments environmentally friendly. But not many people have heard about this magical material, so we took it upon ourselves to share how the Corozo goes from nut to button.
Our relationship with Italy is a fruitful one. Since we started making Duffle coats in 2001, we have always used the finest Italian wool which, for the most parts, has also been recycled thus helping keep our products sustainable.
From a Naval necessity, to a fashion icon, this is the story of a timeless classic.
Discover the ultimate Christmas and New Year gift with London Tradition’s timeless outerwear. Handcrafted in Britain, each coat blends heritage, warmth, and enduring style, perfect for those who value lasting quality over fleeting trends.
Nestled in the middle of what is now considered one of London’s most creative neighbourhoods, you'll find our home. But it is not only the present day that shapes our identity. The History of Hackney Wick has a heavy influence on who we are and what we do.