Privacy Policy


London Tradition Ltd ("we", "us", "our", or "London Tradition") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and disclose your personal data when you use our website located at (the "Site"), and any content, features, tools, or services offered by London Tradition through the Site, including any mobile or desktop applications, social media accounts, blogs, or other media or channels (collectively, the "Services").

What Personal Data We Collect

We may collect and process the following personal data about you:

  • Name and contact information, such as your email address, phone number, and mailing address;
  • Demographic information, such as your age, gender, and preferences;
  • Transaction information, such as your purchase history, payment information, and shipping address;
  • Device and usage information, such as your IP address, browser type, and operating system;
  • Other information you provide to us, such as when you fill out a form, participate in a survey, or interact with us on social media.

How We Use Your Personal Data

We may use your personal data for the following purposes:

  • Providing the Services and fulfilling your orders;
  • Managing your account and preferences;
  • Communicating with you, such as responding to your inquiries and sending you marketing materials;
  • Improving our Services, such as by analysing usage trends and developing new features;
  • Complying with legal obligations, such as tax and accounting requirements;
  • Analyzing user behavior and improving our website's functionality with the help of analytics services;
  • Preventing fraud and protecting our legal rights.

How We Share Your Personal Data

We may share your personal data with the following categories of recipients:

  • Our service providers and business partners, such as payment processors, shipping companies, and marketing agencies;
  • Our professional advisers, such as lawyers and accountants;
  • Governmental authorities and law enforcement officials, when required by law or to protect our legal rights;
  • Third parties in connection with a business transaction, such as a merger or acquisition.

Your Rights and Choices

You may have the following rights with respect to your personal data:

  • The right to access, correct, or delete your personal data;
  • The right to restrict the processing of your personal data;
  • The right to object to the processing of your personal data;
  • The right to data portability;
  • The right to withdraw your consent at any time;
  • The right to lodge a complaint with a data protection authority.

How We Protect Your Personal Data

We have implemented appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, or any other unlawful form of processing. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Retention of Personal Data

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law or to protect our legal rights. In particular, we will retain your personal data for the duration of any warranty period applicable to the products or services you purchased, and for as long as we are required to maintain records for tax, accounting, or other legal purposes.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Site. We encourage you to review this Privacy Policy periodically to stay informed about our collection, use, and disclosure of your personal data.

Contact Us

If you have any questions or concerns about this Privacy Policy, or if you would like to exercise your rights or choices, please contact us at [email protected] or at the following address: 96b Wallis Road, London E9 5LN.